The internet has grown by enormous proportions over the last decade and nowadays consists of business, personal and corporate websites, with thousands of visitors on at any one time. With this much information on the internet, some websites get noticed whereas others exist without ever making it into the limelight.
This raises the question; why do some websites fail and others succeed? Looking at research, we can tell some things that regular internet users look for when visiting a website and some things tht would make them back away instantly.
Paragraphs
Giving visitors lots of information can be a double edged blade. On one hand, a lot of information tells you all you need to know but the way this information is presented can be a problem. Visitors confronted with vast amounts of text feel intimidated by this and find it really difficult to find the information they need. Using headings, bullet points and sub headings will help to break the information up.
Topics should be as precise as possible
Having information that is very vague can also be a problem. A visitor to your website should be able to find the information they are looking for by navigating through as few pages as possible and through as little irrelevant content as possible. Drop down menus are the best way to solve this issue.
Fonts
Many websites offer the choice of font size as they welcome you to their site. Many internet users who suffer from poor eyesight are limited by small font sizes and tend to move away from a site that shows inflexibility. Incorporate changing font sizes into your website wherever possible.
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